Mark is Director of Campaigns for Apptio Marketing, overseeing our efforts to raise awareness of Apptio and our offerings in the marketplace. In this role, Mark develops long-term marketing campaigns that help IT and Finance leaders discover Apptio and how we can empower them and their teams to create new value for their businesses. Prior to Apptio, Mark held various Product and Program Management positions at NetIQ and Microsoft.
Data quality concerns often hold back technology leaders from the cost insights that they need to better manage the business of IT. While rich, accurate data is essential to make strategic decisions, you’re not sure where to begin—or if it’s even possible—given the poor quality of your data.