Apptio Executives Invited to Present at ITFMA’s Financial World of Information Technology Conference

Industry Leading Technology Business Management Provider Will Host Educational Presentations on Managing the Business of IT

San Antonio, TX – Financial World of Information Technology Conference – July 13, 2011 – Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that Tom Murphy and Jeff Saling, vice presidents of customer success, and Michel Feaster, vice president of products, will be presenting at the IT Financial Management Association’s (ITFMA) upcoming Financial World of Information Technology conference on July 18-22 in San Antonio, Texas.

From Raw Data to Business Alignment: Going Beyond Chargeback to Demonstrating the Value of IT Workshop

When: Mon., July 18 from 1:00 p.m. – 3:45 p.m.

Host: Tom Murphy, vice president of customer success, Apptio

Description: Many IT financial managers focus on collecting and analyzing financial data to report on costs to the CIO and business leaders. Chargeback is often the goal, rather than a means to an end. Fortunately, much more is possible when you have the right data, processes and techniques. You must move beyond simple chargeback to providing reports and analysis that facilitate productive conversations between IT and business leaders regarding the cost, quality and value of IT services. This workshop will focus on the data needed to support a “beyond-chargeback” IT financial management program. Murphy will also discuss the importance of getting the right data and how to turn that data into actionable information for both IT and your business customers.

Chargeback, Showback and Bill of IT: How Communicating IT Costs Can Help or Hurt the Business-IT Relationship

When: Wed. July 20 from 11:00 a.m. – 11:45 a.m.

Host: Jeff Saling, vice president of customer success, Apptio

Description: If you’ve ever gotten a cell phone bill that was higher than expected, you know how a simple bill can hurt the relationship between service provider and consumer. At a time when IT is so critical to business success, the relationship between CIO and business leaders has never been more important. The methods you choose to allocate and communicate costs and establish accountability for the consumption of IT services have a tremendous impact on that relationship. In this session, Apptio will share and discuss real-world best practices for communicating the cost, quality and value of IT services, starting with the budget cycle. Attendees will learn how to have more productive discussions with business consumers by empowering them to make informed decisions about quality and consumption, not about allocation methods.

Technology Business Management Demonstration: Apptio’s Suite of IT Financial Management Solutions

When: Wed., July 20 from 4:00 p.m. – 4:45 p.m.

Host: Michel Feaster, vice president of products, Apptio

Description: Customer adoption of IT Cost Transparency, IT Service costing, chargeback and budgeting solutions is accelerating like never before. As organizations get started in one area, they naturally want to pursue others. An integrated suite of solutions for enterprise IT provides greater value and a framework for improving IT efficiency and alignment to the business. In this session, you will see an overview and demonstration of Apptio’s Technology Business Management (TBM) suite of applications.

Apptio will also be hosting a conference reception on Wed., July 20 from 5:00 p.m. – 7:00 p.m. and invites all World of IT attendees to join them for food and drinks.

For more information on Technology Business Management, or to learn how other IT leaders are using Apptio, please visit http://www.apptio.com/.

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio’s TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke’s Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

Contact:

Lindsey Emert
Barokas PR for Apptio
apptio@barokas.com
206-264-8220