Digital Business

Digital Business
  • Funding Innovation (8)
  • Hybrid IT (1)
  • TBM (19)
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07/20/2026

Time for Business to Make AI Pay Its Way

Now that it’s no longer a novelty, firms are looking at every penny spent on artificial intelligence. One expert lays out the questions to ask, from unit costs to valuing whole processes
07/20/2026

Is AI Really Worth It? Here’s How Businesses Can Find Out

In the race to embrace tech, it’s easy to lose track of spending. A new finance tool helps identify the systems that really add value
07/20/2026

Managing Generative AI’s Cloud Cost to Deliver Innovation at Scale

Discover how leaders scale AI while maintaining cost discipline and delivering measurable value.
07/15/2026

Capture the Full Value of Your Technology with Financial Intelligence

Unlock smarter decisions by aligning tech investments with real-time financial insights.
07/14/2026

AI’s Financial Blind Spot: Why Long-Term Success Depends on Cost Transparency

Discover why cost transparency is the missing link between AI innovation and long-term business value.
02/22/2026

Smarter Technology Spend with AI-Driven Financial Intelligence

Navigating transformations like cloud migration, digital transformation, and AI adoption while optimizing business value demands financial intelligence, a data and business value framework that unifies cost, performance, and business outcomes.
05/07/2025

Innovative Approaches to Drive Tech Spend Management with AI, Analytics, and Automation

Discover how Apptio’s TBM solutions for ITFM, FinOps, and SPM optimize tech spend, enhance efficiency, and drive strategic decisions in modern enterprises.
10/30/2024

Unlocking Technology Value: The Essential Role of TBM in Modern IT Management

Drive greater value from your technology investments with TBM. Manage spend, optimize costs, and deliver strategic outcomes.
10/29/2024

The Complex Costs of AI: Investments, Funding, and ROI Tracking

AI’s rapid growth demands careful cost management and ROI considerations to avoid overspending and ensure positive business outcomes.
10/29/2024

Addressing Carbon Emissions in IT: The New Business Imperative

Explore how tech leaders are addressing carbon emissions, driven by new regulations and sustainability goals, while balancing cost and environmental impact.
03/07/2024

Beyond the Hype: A Balanced View of AI Adoption

Explore the complexities and strategic considerations businesses must think through to ensure the best return on their AI investments.
02/26/2024

Starting your Technology Business Management Journey: A Guide for Smart Technology Investments with Apptio Cost Management

Discover the benefits of implementing TBM with Apptio Cost Management. Gain visibility into IT spend, align tech investment with goals, and spur growth.