Elevate Digital Business Operations With Enterprise Business Management

As IBM enters the next phase of its transformation, Enterprise Business Management (EBM) is redefining how the company operates. Building on the foundation of Technology Business Management, EBM provides end-to-end visibility into both technology and non-technology operational costs of business workflows. By leveraging Apptio as the central hub for digital operations, IBM is now able to measure unit cost, workflow velocity, and performance health across key functions. This data-driven approach empowers teams to make smarter investment decisions, prioritize high-impact initiatives, and drive continuous productivity gains across the enterprise by:

• Extending TBM principles beyond IT
• Measuring unit cost and workflow velocity
• Using KPIs to guide investment and performance tradeoffs
• Leveraging Apptio as the hub for digital business operations