EMEA UC Logo Dark - EMEA User Conference - Apptio

Optimise your technology investment
to ensure your future success

March 11, 2026 |
London

Register Now

Registration closes
March 6

With IT spend projected to surpass $5 trillion this year, technology leaders face mounting pressure to navigate disruption and opportunity – especially as Gen AI reshapes how businesses operate and innovate. From accelerating decision-making to transforming cost structures, AI is redefining the value of technology investments—if you can manage its costs effectively.

Join us at the Apptio EMEA User Conference 2026 to hear from fellow customers and Apptio experts, and explore how visibility into your technology spend – across AI and hybrid cloud investments – can empower smarter strategies, strengthen financial governance, and future-proof your organization by delivering greater business value.

Agenda at a Glance

8:30 am – 9:30 am
Registration

9:30 am – 12:30 pm
Keynotes
(View Session Details)

12:30 pm – 1:30 pm
Lunch

1:30 pm – 5:00 pm
Breakouts
(View Session Details)

5:00 pm – 6:30 pm
Networking Reception & Drinks

Register Now

Registration closes March 6

FinOps Practitioner Certification

In-person Course |
London
March 10, 2026
8:30 AM – 5:00 PM

The FinOps Practitioner Certification course provides professionals from a large variety of cloud, finance, and technology roles an understanding of FinOps and how it’s applied to enhance business value from cloud spend. The certification exam is an opportunity to validate FinOps knowledge and enhance professional credibility.

Learn More

Location

Leonardo Royal Hotel London Tower Bridge

45 Prescot Street,
London E18GP,
United Kingdom
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Registration closes March 6

2026 Keynote Speakers

Andy Westbrook e1770344463503 - EMEA User Conference - Apptio

Andy Westbrook

Director, Cloud Transformation and FinOps

NTT Data

Bill Lobig e1770344495914 - EMEA User Conference - Apptio

Bill Lobig

VP, IBM Apptio

Apptio, an IBM Company

Christine Shortell - EMEA User Conference - Apptio

Christine Shortell

VP, CIO Strategy & Planning and Identity Services

IBM

Matthew Guarini - EMEA User Conference - Apptio

Matt Guarini

Executive Director

TBM Council

Nitin Patel 1 e1770344352429 - EMEA User Conference - Apptio

Nitin Patel

VP, EMEA, Apptio Customer Success

Apptio, an IBM Company

Pete Wilson HeadShot - EMEA User Conference - Apptio

Pete Wilson

VP IBM Apptio Business and General Manager, APAC

Apptio, an IBM Company

Sam Barringer - EMEA User Conference - Apptio

Sam Barringer

Director, EMEA – UK, Ireland & Nordics

ISG

Register Now

Registration closes March 6

Keynotes

Welcome to the 2026 Apptio EMEA User Conference!

Nitin Patel
VP, EMEA, Apptio Customer Success
Apptio, an IBM Company

Hybrid IT environments are the new norm and AI is everywhere, but without the right context, it can quickly send you down the wrong path instead of helping you make better decisions. In this session, Bill Lobig, VP of IBM Apptio, will explore how a layer of financial intelligence—built by unifying and enriching data from across the enterprise— help organizations manage technology spend across a Hybrid IT estate and transforms AI from a novelty into a trusted business advisor. Learn how CIOs and technology leaders are using this approach to make smarter investments, optimize costs, and unlock measurable business value from their technology spend and AI initiatives.

Bill Lobig
VP, IBM Apptio
Apptio, an IBM Company

Transparency tells you what you spend; benchmarking tells you whether it’s reasonable – and what to do next. This practitioner’s walk-through turns IT cost and performance data into a clear set of decisions and next steps. I’ll share proprietary ISG insights from our data, and how I use them with clients to sharpen conversations on business value and confidence in investment decisions.

Sam Barringer
Director, EMEA – UK, Ireland & Nordics
ISG

Discover how Apptio is transforming enterprise decision-making with a powerful financial intelligence layer. From IT Financial Management and FinOps to Strategic Portfolio Management, Apptio is embedding automation, intelligence, and AI to help organizations optimize spend, align strategy, and deliver greater business value. This keynote will feature previews and demos of breakthrough capabilities designed to elevate technology investment decisions. Leading the session is Pete Wilson, VP, IBM Apptio Business and General Manager, APAC, who will unveil the latest innovations driving this transformation.

Pete Wilson
VP, IBM Apptio Business and General Manager, APAC
Apptio, an IBM Company

IBM is implementing the Apptio integrated product suite (Costing, Planning, Targetprocess, Cloudability, and the EBM framework) to achieve transparency in IT spending, optimize costs, and align spending with business value. The implementation aims to bridge the gap between IT and business by providing a consistent and transparent way to translate technology investments into business value. The key benefits of this implementation include cost savings, improved decision-making, and enhanced accountability. Additionally, IBM’s journey includes the evolution from Technology Business Management (TBM) to Enterprise Business Management (EBM), which aligns non-technology spend to value outcomes, manages process performance, risk, and ensures compliance. Overall, the goal is to ensure that every dollar of IT spending generates the highest value to IBM. The presentation outlines IBM’s Client Zero deployment of the Apptio Integrated Product Suite and covers the case for change, our crawl – walk – run approach, the value delivered to date, and the lessons we have learned along the way. By embracing a single, transparent source of financial truth and a culture of accountability, IBM has been able to drive roadmaps for $600M of IT cost savings. It will also touch on IBM’s evolution from TBM to Enterprise Business Management (EBM), and the role EBM plays in IBM’s digital business operations transformation.

Christine Shortell
VP, CIO Strategy & Planning and Identity Services
IBM

Discover how Cloudability is empowering NTT Data to make smarter, data‑driven decisions about its AI usage while improving sustainability outcomes. This keynote will showcase innovative ways Cloudability is being applied to manage cost and carbon impact directly at the developer level. Andy Westbrook, Director of Cloud Transformation and FinOps at NTT Data, will lead the session and share real‑world insights from their transformation journey.

Andy Westbrook
Director, Cloud Transformation and FinOps
NTT Data

If it feels like we are seeing new technology innovations every day, it is probably because it is true. Where Moore’s Law saw a doubling of chip capacity every two years, compute capacity for AI is doubling every six months! The challenge is that for every technology success you see, there is a landscape strewn with technology initiatives that underdelivered or outright failed. To succeed in this world, you need TBM. It is the critical open standard that unites the business, technology, and finance operations around a common goal — optimizing business value from technology. Join Matthew Guarini to learn about the four steps for winning with TBM fresh from our latest State of TBM research.

Matt Guarini
Executive Director
TBM Council

Breakout Tracks

Agenda subject to change