With IT spend projected to surpass $5 trillion this year, technology leaders face mounting pressure to navigate disruption and opportunity – especially as Gen AI reshapes how businesses operate and innovate. From accelerating decision-making to transforming cost structures, AI is redefining the value of technology investments—if you can manage its costs effectively.

Join us at the Apptio EMEA User Conference 2026 to hear from fellow customers and Apptio experts, and explore how visibility into your technology spend – across AI and hybrid cloud investments – can empower smarter strategies, strengthen financial governance, and future-proof your organization by delivering greater business value.