The emergence of generative AI means the investments of the past will pale in comparison with those of the future, and while economic turbulence has forced many businesses to play it safe, leading tech organizations have been continuously increasing their tech spend, using AI to deliver both efficiency and effectiveness.
The duality of balancing innovation potential with core operational elements will pave the way for success as we enter 2024.
Read the Forrester 2024 predictions to find out what else the new year has in store.
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The emergence of generative AI means the investments of the past will pale in comparison with those of the future, and while economic turbulence has forced many businesses to play it safe, leading tech organizations have been continuously increasing their tech spend, using AI to deliver both efficiency and effectiveness.
The duality of balancing innovation potential with core operational elements will pave the way for success as we enter 2024.
Read the Forrester 2024 predictions to find out what else the new year has in store.
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