Mark is Director of Campaigns for Apptio Marketing, overseeing our efforts to raise awareness of Apptio and our offerings in the marketplace. In this role, Mark develops long-term marketing campaigns that help IT and Finance leaders discover Apptio and how we can empower them and their teams to create new value for their businesses. Prior to Apptio, Mark held various Product and Program Management positions at NetIQ and Microsoft.
The promise of a well-architected IT financial management (ITFM) program is gaining traction for many organizations as they work to identify and control costs and increase the value of IT to the business. But selecting the right tool is secondary to assessing why you need an ITFM program in the first place.