BELLEVUE, Wash., March 10, 2015 /PRNewswire/ -- Apptio®, the leading provider of cloud-based Technology Business Management (TBM) software, today made available a January, 2015 Forrester Research, Inc. report, Apply Technology Business Management to Shift from Tech Cost to a Tech Value Conversation. The report, written by Eveline Oehrlich and Jean-Pierre Garbani, found that TBM is "ripe for adoption" within enterprise IT organizations looking to measure their costs on a granular level and demonstrate the value of technology investments to their business partners.

We believe Forrester's analysis represents a significant milestone for Apptio's portfolio of TBM applications and a validation of the company's approach to establishing a market category.

Forrester defines Technology Business Management as "the adoption of tools and processes to shift the management of technology costs to technology value, enabling and supporting the acceleration of the business technology (BT) agenda."

"For I&O leaders who are responsible for making decisions for the IT and BT agenda, it is critical that they are able to communicate the value of technology while managing a transformation. The transformation is the shift in focus from the cost of technology to the value management of technology," stated Forrester in the report.

According to Forrester data, 54 percent of surveyed IT leaders "improving the use of data and analytics to improve business decisions and outcomes" consider it a critical or high priority over any other initiative within an IT department1. TBM empowers IT leaders with granular transparency into the cost of the technology, applications, and services they provide the business. As a result, technology investment decisions can be made within the context of broader business goals.

More than one-third of the IT organizations within Fortune 100 companies have used Apptio's TBM applications to:

  • Communicate IT's value to business partners by driving fact-based conversations about the cost and value of technology.
  • Transform IT to run like a business, accelerate service transformation, and harness the value of the cloud.
  • Streamline and accelerate IT planning to drive forecast accuracy and align planning to business goals.
  • Optimize costs and investments to maximize innovation, reduce redundancy and waste, and preserve quality and value.

"We believe that Forrester's embrace of TBM is affirming to the hundreds of Apptio customers who have chosen this discipline to run their IT organization more like a business," said Chris Pick, CMO of Apptio. "The data provided by TBM serves as the basis for fact-based conversations between IT, finance, and the business so an entire organization can work together to ensure technology investment decision are aligned to business outcomes."

To download the full report, please visit Apptio's Resource Center.

About Apptio
Apptio is the leading provider of cloud-based Technology Business Management (TBM) software that helps CIOs manage the business of IT. Apptio's suite of applications use business analytics to provide facts and insights about technology cost, value, and quality, so IT leaders can make faster, data-driven decisions. The purpose-built applications help companies align technology spend to business outcomes and automate IT processes like cost transparency, benchmarking, showback/chargeback, operational efficiency, and planning. Powering Apptio's applications is a next generation, in-memory cost analytics platform that takes data directly from all financial, operational, and billing systems, and powers applications that give customers deep insight. This insight spans infrastructure, applications, and business services, both on-premises and in the cloud. Hundreds of customers, including more than one-third of the Fortune 100, choose Apptio as their business system of record for IT.

For more information, visit the Apptio website or the Apptio blog at

Ali Kramer
[email protected]

1 Forrester's Business Technographics® Global Priorities and Journey Survey, 2014.