PR Newswire

LONDON, June 15, 2017 /PRNewswire/ -- Apptio, the business management system of record for hybrid IT, has expanded its European customer base as some of the most influential organisations in the region embrace technology cost transparency and automated IT planning. IT organisations across all sizes and verticals including Air Liquide, Boehringer Ingelheim, EDF Energy, EDP-Energias de Portugal, Pon Holdings, Rabobank and Ubisoft have selected Apptio as their business management system of record. As IT spending levels continue to rise across Europe, many organisations have adopted Apptio to optimize IT spend, drive innovation and service transformation, and enhance relationships with their business partners.

According to Gartner Research, IT spending across Europe is expected to reach €1.17 trillion this yeari. Apptio arms IT leaders with granular transparency into all of their IT costs enabling them to make informed, fact-based decisions about IT investments. By implementing Apptio's SaaS applications, based on a recent Forrester study, Apptio believes that European organisations can identify approximately five percent of total IT spend to be saved or reallocated towards innovative new projects. If implemented across Europe, Apptio has the potential to uncover more than €58 billion in savings for IT leaders. These savings are based on findings derived from a recent Forrester study on the total economic impact of the Technology Business Management (TBM) methodology employed by Apptio.


Apptio EMEA now has a presence across the region in the UK, France, Germany, Nordics, Benelux and the Middle East. Organisations that leverage Apptio can optimise their spending by eliminating redundancies, shift spend from "run" to "grow" and make more strategic technology investments. European organisations such as Shell and Nationwide Building Society have already leveraged Apptio to drive significant business outcomes. 

"European IT leaders are committed to delivering the highest-quality IT services at competitive rates. Despite rising IT spending across Europe, strategic IT leaders are always looking for ways to reduce their run costs and focus more on adopting and implementing innovative technologies," said Colin Rowland, SVP EMEA at Apptio. "Armed with transparency into spending and a strategic plan, Apptio customers are empowered to run their IT organisations like a business and deliver maximum value to their partners."

For more information on Apptio's portfolio of applications, please visit

About Apptio 

Apptio (NASDAQ: APTI) is the business management system of record for hybrid IT. We transform the way IT runs its business and makes decisions. With our cloud-based applications, IT leaders manage, plan and optimize their technology investments across on-premises and cloud. With Apptio, IT leaders become strategic partners to the business by demonstrating value of IT investments, accelerate innovation and shift their technology investments from running the business to digital innovation. Hundreds of customers, including more than 40 percent of the Fortune 100, choose Apptio as their business system of record for hybrid IT. For more information, please visit

Forward-Looking Statements

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements regarding our strategy, prospects, customer demand, competition, application adoption, new product releases and industry trends. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties included under the caption "Risk Factors" and elsewhere in our filings with the U.S. Securities and Exchange Commission, including, without limitation, the Quarterly Report on Form 10-K filed with the SEC on May 5, 2017.  All information provided in this release is as of the date hereof, and we undertake no duty to update this information unless required by law.

Mansee Muzumdar
[email protected]

Nelson Bostock Unlimited
[email protected]