Technology Business Management Enables EMEA-based Businesses to Significantly Improve IT Cost Management and Communicate the Value of IT to the Business

Bellevue, Wash. - April 14, 2010 - Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced it has established its European headquarters in London, England to address the rapidly increasing demand for Technology Business Management in EMEA. The company's UK Centre of Excellence will support existing customers and serve as a hub for international growth, as leading enterprises look for proven solutions to help them strategically align IT with business priorities – while managing the cost, quality and value of IT services. Syed Rizvi, managing director, EMEA, will lead the company's sales and development expansion across the region.

"CIOs will need to shift the IT department in 2010 from focusing on resource management to focusing on business results. This will involve working smarter, not harder, measuring IT performance in business terms, and educating staff and building relationships between IT and the business," according to Mark P. McDonald, group vice president and head of research in Gartner Executive Programs, Gartner, Inc., in the December 21, 2009 report, "Highlights From the CIO Track at EMEA Symposium/ITxpo 2009."

IT leaders are under pressure to obtain complete transparency into IT service costs, relay the value of IT in a language the business understands, and align IT services with the planning, budgeting and forecasting process. Once this is achieved, IT leaders can systematically begin driving cost reduction decisions, managing the utilization of IT services, and consistently improving the performance of IT.

"The need to better align IT with the business while cutting costs is a strategic issue facing companies around the world," said Rizvi. "Apptio's entrance into EMEA provides IT leaders in this region with a rapid, cost effective way to track where IT budgets are being spent, accurately measure the value of these services, and run leaner IT operations. The opening of our EMEA headquarters in London builds upon our unprecedented traction in the US, and the demand we are seeing in Europe from both customers and partners."

Apptio's TBM solution offers the industry's most complete suite of business management applications specific to IT, and delivers the quickest time to value with its SaaS-based approach. Apptio's TBM software has been adopted by leading Global 2000 companies including Cisco, BNP Paribas, Starbucks and VW Credit. Companies that implement TBM often achieve 10-15% cost savings in under 12 months, greater productivity across their IT and finance teams, and improved overall alignment of IT to business goals and priorities.

Apptio's TBM solution is based around four key principles which can be used to more effectively align IT with the business. These principles include:

Achieve Visibility into the TCO of IT Services: Apptio Service Costing and IT Benchmarking provides IT leaders with deep visibility into the fully loaded costs of their IT services and their cost drivers. This comprehensive view enables organizations to quantify the financial impact of business decisions and to identify opportunities for cost optimization.

Measure quality and utilization of IT Services: Apptio's Service Quality and Utilization solution enables IT organizations to measure and track key metrics on quality of service and utilization of their IT services. This provides IT insight into capacity needs, helps identify underutilized services that are targets for consolidation, and provides actual usage data to drive true consumption-based chargeback.

Communicate Value through a Bill of IT: Apptio's Bill of IT enables IT leaders to communicate the value of IT services in a language the business understands. IT leaders can proactively engage in conversations with business leaders around the cost, quality, and consumption of each IT service, thereby changing the conversation from "why is IT so expensive" to "what can we do to optimize our costs and consumption."

Drive Decisions and Planning: Apptio's Budgeting and Forecasting solutions enable IT leaders to leverage real-time financial, demand and consumption rates to drive decisions and planning in real time or over a period of time. As a result, IT leaders can cut costs and maximize their investment in IT services.

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargebackvirtualizationcloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.


Karli Overmier
Barokas PR for Apptio
[email protected]