Company Further Penetrates Fortune 500 and Announces Broad Strategic Partnership with Industry Visionary Dr. Howard Rubin

Bellevue, Wash. – July 28, 2008 – Apptio, the pioneer of on-demand IT Cost Transparency solutions, further demonstrated its rapid growth by announcing a major new customer and by forming a strategic partnership with an IT Cost Transparency industry visionary. The customer, NYK Systems Research Institute (NSRI), the IT services division of a Fortune 500 marine transportation provider, is adopting Apptio to get greater visibility into its IT service costs and quantify the ROI of new IT investments. The strategic partnership with Dr. Howard Rubin, an internationally recognized expert in IT cost transparency and performance management, will span product development, marketing and sales.

NSRI provides IT services for a fleet of more than 740 vessels traveling across six continents with a capacity of 48 million deadweight tons (DWT). In addition, those IT services support a cruise line business and logistics services such as customs clearance, supply chain management, warehousing and marine terminal operations. With Apptio, NSRI was easily able to set a unit cost baseline for its existing IT services, trend costs over time to visualize the effects of increased business load and build a compelling business case for consolidating across its IT service portfolio - thus reducing costs and improving availability.

"Apptio allowed us to quickly model direct and indirect costs and allocate them by service across our portfolio," said Richard Dixon, vice president, NSRI. "We can now quantify the costs and business impact of maintaining a diverse set of applications, clearly justify the business return of new investments and drive intelligent service consolidation to reduce costs and improve availability."

Apptio has also struck a broad, strategic relationship with Dr. Howard Rubin - one of the leading experts on IT cost transparency. The partnership involves collaboration around product development, marketing and sales. Dr. Rubin is internationally renowned for his work in recognizing and quantifying the business value of technology, performance measurement and benchmarking, as well as "green IT ". He is a Professor Emeritus of Computer Science at Hunter College, an MIT CISR Research Affiliate, and a Gartner Senior Advisor.

"Information Technology is a competitive lever that can drive operational efficiency, product leadership and business agility if managed effectively, " said Dr. Howard Rubin, president and CEO of Rubin Worldwide. "Apptio's IT cost transparency solution is addressing a critical market need by enabling customers to increase visibility and proactively manage their technology economics to create real business value."

Additionally, Apptio has delivered on a major development milestone with the general availability of the initial version of their on-demand offering. This announcement comes to market at a time when companies must align IT costs with business reality. Using Apptio, IT organizations can accelerate this alignment and rapidly identify cost saving opportunities across IT while partnering closely with IT Finance to more effectively run IT like a business. Other important benefits of Apptio include the ability to quantify the impact of rationalizing across an IT service portfolio, evaluate the cost of SaaS alternatives versus in-house costs, and the ability to improve IT budgeting and forecasting and lower total cost of ownership (TCO).

"I am very pleased with the tremendous amount of progress we've made at Apptio in such a short time. Bringing a customer on board as large and as respected as NSRI, and forming a deep partnership with an industry visionary like Howard is evidence that our message is resonating and that our technology is truly game-changing, " said Sunny Gupta, CEO and co-founder of Apptio. "We've now laid a foundation, on both a technological and strategic front that greatly enhances our ability to deliver on our long term IT cost transparency vision."

To register for a free Apptio trial, please visit

To download Dr. Howard Rubin's white paper titled, "Establishing an IT Cost Transparency Foundation for Your IT Performance Management Strategy," please go to

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargebackvirtualizationcloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.


Laura Jones
[email protected]