In Response to Growing Demand for TBM, Organization Delivers Business Management System to French CIOs 

PARIS, Fr., March 24, 2016Apptio, the leading provider of cloud-based Technology Business Management (TBM) software, today announced its latest corporate expansion with the opening of a new office in Paris, France. Daniel Giovanelli, a proven sales and business leader in the IT industry, will lead the new office as Regional Vice President Southern Europe. Apptio France will broaden Apptio’s existing European presence with a mission to serve French IT leaders. 

Apptio’s increased presence in the region will address the growing demand for TBM solutions and capitalize on France’s significant market opportunity. France’s GDP value represents nearly five percent of the world economy and the country is home to more than 30 companies represented in the Fortune Global 500, presenting a huge opportunity for Apptio to grow its global presence while serving existing local customers.

With more than 22 years of experience holding strategic sales and management positions in the IT industry, Daniel Giovanelli brings a wealth of leadership and business development experience to Apptio France. He was most recently associate director of Perform’Hans in Paris and has previously worked for global companies like Oracle, SAP and Gartner. With this extensive background, he will be an integral part of growing Apptio’s presence in France and the greater EMEA region.

Joining Giovanelli in the Paris office are new hires Frédéric Rousseau, who was formerly a Global Director for Advanced Analytics at SAP, and Eric Oliver, who has a deep background in ITSM and enterprise IT. As part of Apptio’s commitment to operating in France, the company plans to continue recruiting and hiring local employees. Apptio also plans to open additional offices in EMEA within the next year.

“Our expansion into France is another indicator of the global momentum we are building around Technology Business Management as a discipline,” said Sunny Gupta, Apptio CEO. “We have seen significant demand for TBM solutions in France and, with our presence in this region, we will now have local resources to serve our in-region customers.”

Apptio France is the company’s 12th office across the globe and follows the recent US expansion of its engineering organization with a new office in Denver, CO

For more information on joining Apptio at any of its global locations, please visit the Careers Page


About Apptio

Apptio is the CIO’s business management system. We build advanced data and analytics applications that help all IT leaders understand and make informed decisions about their technology investments, capitalize on the cloud transformation and drive innovation within their organization. We call it Technology Business Management. Our applications help companies align technology spending to business outcomes and automate IT processes like cost transparency, benchmarking, chargeback and planning. Hundreds of customers, including more than 40 percent of the Fortune 100, choose Apptio as their business system of record for IT. For more information, please visit


Ali Kramer
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