Former NetIQ Executive and Global Marketing Veteran Tapped as CMO to Build Technology Business Management Market Category and Drive Global Marketing at Apptio
BELLEVUE, Wash. - November 8, 2010 - Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced the appointment of Chris Pick as chief marketing officer. Pick, former CMO of NetIQ and lead strategist at PentaSafe Security, will drive the company's mission of evangelizing Apptio's TBM software-as–a-service solution for helping IT leaders provide greater transparency and accountability into the cost, quality, and value of IT Services.
"Chris is well recognized across the industry for growing successful software companies and driving breakthrough marketing strategies," said Sunny Gupta, co-founder, president and CEO of Apptio. "His passion, talent and proven track record of success are a great addition to our already strong executive team. We have the highest degree of confidence in Chris as he steps in to accelerate the global awareness and adoption of Apptio's Technology Business Management software."
Chris Pick is an accomplished sales and marketing executive with over 17 years experience in sales, marketing, product management, and corporate development. Prior to Apptio, Pick served as an operating partner in Austin Ventures' CEO-in-residence program where he concentrated on identifying new growth strategies and implementing disruptive business models. Pick joined Austin Ventures from NetIQ where he was CMO and vice president of products and led the acquisition team in overhauling the company's corporate strategy, go-to-markets, and product portfolio. Prior, he drove corporate strategy and product marketing at PentaSafe Security where he was instrumental in growing and positioning the company for a $255 million acquisition by NetIQ. Pick began his career with Ernst & Young LLP's assurance and advisory business services group.
"Apptio has made great strides in securing the mindshare of CIOs and IT leaders as evidenced by its sharp rise in year over year revenue, comprehensive product portfolio, and flagship customers like Cisco and JP Morgan Chase," said Chris Pick, CMO of Apptio. "It's a privilege to build on our TBM strategy and to be able to establish Apptio as a category leader in what will soon be a multi-billion dollar market. Few software products actually thrive in an economic downturn, and Apptio is one of those exceptions where forward-thinking IT organizations can use it to immediately cut costs while transforming themselves into world class service providers."
Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.
Barokas PR for Apptio