Former President of Eloqua Corporation to Lead Global Field Operations for Fast-Growing Technology Business Management Provider

BELLEVUE, Wash. – Oct. 14, 2013 – Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced the hire of Alex Shootman as president of worldwide field operations. With more than 25 years of experience driving technology-company revenue and establishing new market categories, Shootman will lead Apptio’s global sales and services functions.

Shootman’s appointment reflects the fast-growing adoption of Apptio’s TBM solutions. The company’s customers number more than 140 global enterprises, including nearly one-third of the Fortune 100. The best practices of this early-adopter base informed the evolution of Apptio’s TBM suite, and the company now sells to a broader market including mid-tier enterprises, government entities and a rising number of companies outside of North America. Shootman will deliver an integrated sales and delivery approach that meets the needs of this more diverse and global marketplace.

“We’ve reached an inflection point where our ability to scale will be a critical factor in making TBM pervasive,” said Sunny Gupta, chief executive officer at Apptio. “Alex shares our maniacal focus on making customers successful, and his proven track record of excellence in field operations will help us broaden our distribution channels and accelerate our market leadership.”

Shootman joins Apptio from Oracle (NASDAQ:ORCL), where he served as senior vice president of the Eloqua Global Sales Unit. At Eloqua, he was responsible for leading sales, account management, customer success, channels, field operations and professional services organizations and delivering to more than 1,100 clients worldwide. Previously, Shootman held executive sales and services positions at IBM Corporation, BMC Software, Vignette Corporation, and TeleTech Holdings.

“It’s rare to find a company that has fundamentally changed the way business executives get more value from their technology,” Shootman said. “Apptio has done an amazing job so far, and we’ll need to leverage our people, our partners and our ecosystem to continue creating wildly successful customers around the world.”


About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargeback, virtualization, cloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

Shelby Lichliter | Edelman PR for Apptio
[email protected] | +1 925-216-5303