Wall Street Journal
August 18, 2009
In 2007, entrepreneur Sunny Gupta was cornered by an executive on Wall Street who told him about the trouble she was having with managing the financial side of her business. She suggested he build a company to help chief financial officers like her manage their company departments’  finances. A light bulb went off.
The Seattle Times
August 18, 2009
August is supposed to be a quiet month, but the tech deals just keep coming. Whether it marks a recovery or not, money's starting to flow, including a $14 million financing round that Bellevue enterprise startup Apptio is announcing today.
Puget Sound Business Journal
August 18, 2009
Apptio founder Sunny Gupta doesn't hesitate when asked what he wants to accomplish with his latest software startup. The 39-year-old entrepreneur just lays it out, clearly stating a mission to build a very, very large enterprise software company in Seattle.
Xconomy
August 18, 2009
Want to know how to raise a big round of venture funding in a recession? If you’re in the software business, talk to Sunny Gupta.
The Register
August 18, 2009
One of the problems with distributed systems (which was not much of an issue when a company had one mainframe or midrange box a few decades ago) is keeping track of who uses what IT resources so the cost of that processing can be pinned on the users and not the company in general. With the advent of virtualization on servers, and virtual machines flitting around like swallows on the networks thanks to live migration, matching up IT usage and cost has gotten that much more complex.

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