Press Release

Apptio to Present at Data Center World

Leading Technology Business Management Provider Will Discuss Strategies for Maximizing ROI in the Cloud

Las Vegas, NV – Data Center World – March 28, 2011 – Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that Michel Feaster, VP of Products for Apptio, will present at the Spring Data Center World conference taking place from March 27-30, 2011 at the Mirage Hotel and Convention Center in Las Vegas.

Five Steps to Optimizing Your Private Cloud Investment

When: Tues., March 29 from 9:30 a.m. – 10:30 a.m. PT

Where: Mirage Hotel and Convention Center in Montego A

Speaker: Michel Feaster, VP of Products, Apptio

Description: Through 2012, Gartner predicts IT organizations will spend more money on private cloud computing investments than on offerings from public cloud providers. Before implementing a private cloud, IT must have the systems in place to adequately manage the cost, quality and value of IT services. Without proper management/chargeback in place, finding the TCO of private clouds is impossible. This session will highlight new methods for understanding cloud costs and show attendees how to build an airtight business case for cloud computing.

For more information on TBM, or to learn how other IT leaders are using Apptio, please visit http://www.apptio.com/.

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio’s TBM solutions play a critical role in helping companies understand and drive chargebackvirtualizationcloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke’s Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

Contact:

Karli Overmier
Barokas PR for Apptio
apptio@barokas.com
206-264-8220