Unlock the Secret to Converting Technology Investments to Business Value

CIOs and other tech executives are asking big questions: Is our technology investment delivering business value? Where should we invest in areas that can drive the highest ROI and where can we stop waste?

Technology Business Management (TBM) is the best way for technology leaders to get answers to those questions. It is a framework that defines the tools, processes, data, and people needed to manage the business of technology and translates those into value that the overall business understands. Through the Apptio TBM Unified Model (ATUM), a proprietary model of implementing TBM that combines cost data from corporate finance with data about IT and business products and services, technology leaders are enabled to make better, faster decisions about their IT investments. Many leaders are using ATUM to transform their IT models and evaluate how technology is prioritized, funded, planned for, and measured.

Watch this on-demand webinar to discover the TBM Taxonomy and learn how ATUM helps organizations address the fundamental shifts taking place in IT, including the adoption of agile, product-oriented development methods and the migration to public or hybrid cloud.

Speakers:

  • Jenny Fong VP, Product Marketing at Apptio
  • Ed Hayman, Sr. Director of Product Management at Apptio
  • Wesley Eugene, Chair, TBM Adoption Strategy Community

Please complete this form to access the Webinar

CIOs and other tech executives are asking big questions: Is our technology investment delivering business value? Where should we invest in areas that can drive the highest ROI and where can we stop waste?

Technology Business Management (TBM) is the best way for technology leaders to get answers to those questions. It is a framework that defines the tools, processes, data, and people needed to manage the business of technology and translates those into value that the overall business understands. Through the Apptio TBM Unified Model (ATUM), a proprietary model of implementing TBM that combines cost data from corporate finance with data about IT and business products and services, technology leaders are enabled to make better, faster decisions about their IT investments. Many leaders are using ATUM to transform their IT models and evaluate how technology is prioritized, funded, planned for, and measured.

Watch this on-demand webinar to discover the TBM Taxonomy and learn how ATUM helps organizations address the fundamental shifts taking place in IT, including the adoption of agile, product-oriented development methods and the migration to public or hybrid cloud.

Speakers:

  • Jenny Fong VP, Product Marketing at Apptio
  • Ed Hayman, Sr. Director of Product Management at Apptio
  • Wesley Eugene, Chair, TBM Adoption Strategy Community