T3232 CxO Digital First logo SVG White - CxO Journey to Digital First - Apptio

Latest Episodes

Episode List

We hear the term “Digital First” often these days, but what does it truly mean to be a digital-first organization? The answer isn’t so simple, but in The Journey to Digital First, our own Allison Breeding is talking to leaders across industries and verticals to find out what “Digital First” means to them.

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It’s Value

Transforming cloud from cost-driver to value-driver

It’s Value

Transforming cloud from cost-driver to value-driver
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Marshfield Clinic

Approaching technology from both a transformational and incremental perspective to drive innovation and improve service levels

Marshfield Clinic

Approaching technology from both a transformational and incremental perspective to drive innovation and improve service levels
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Nike

Achieving the impossible with Deep Tech – how technology leaders should challenge the status quo to stay competitive

Nike

Achieving the impossible with Deep Tech – how technology leaders should challenge the status quo to stay competitive
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North Memorial Health

Driving value to customers and the business starts with a culture that revolves around innovation, creativity, and transparency

North Memorial Health

Driving value to customers and the business starts with a culture that revolves around innovation, creativity, and transparency
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Northrop Grumman

Shifting the conversation from cost cutting to value conversations via strong partnerships with the business

Northrop Grumman

Shifting the conversation from cost cutting to value conversations via strong partnerships with the business
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Stanley Black & Decker

Equipping business units with digital data and collaboration capabilities to win and grow in the global marketplace

Stanley Black & Decker

Equipping business units with digital data and collaboration capabilities to win and grow in the global marketplace

Hosted by Allison Breeding

Allison Breeding, an Elon University graduate, is Apptio’s Chief Marketing Officer.  She leads a global marketing team that builds awareness of Apptio’s leading technology business management (TBM) solutions.   

Prior to Apptio, Allison delivered success in technology marketing leadership roles at Anaplan, Docker Inc, GE Digital, Red Hat, and Corning.  She brings over 20 years of experience in global demand generation, market category creation, and building high-performing marketing teams. 

Now, Allison brings her passion for connecting with other leaders in the tech space to this monthly Journey to Digital First series. Each episode is a discussion that explores lessons learned through digital transformation experiences. 

Hosted by Allison Breeding

Allison Breeding, an Elon University graduate, is Apptio’s Chief Marketing Officer.  She leads a global marketing team that builds awareness of Apptio’s leading technology business management (TBM) solutions.   

Prior to Apptio, Allison delivered success in technology marketing leadership roles at Anaplan, Docker Inc, GE Digital, Red Hat, and Corning.  She brings over 20 years of experience in global demand generation, market category creation, and building high-performing marketing teams. 

Now, Allison brings her passion for connecting with other leaders in the tech space to this monthly Journey to Digital First series. Each episode is a discussion that explores lessons learned through digital transformation experiences. 

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