Every day, more than 23 million people in the UK use mobile banking, and yet 78% of consumers don’t know what the acronym “CIO” stands for. Why is this important? Well, it’s the CIO who is responsible for creating and distributing the business technology consumers interact with on a daily basis, like their mobile banking apps.

Ahead of the recent TBM Council Summit in London, Apptio and YouGov conducted a survey of 2,044 adults in the UK that revealed this disconnect between technology usage among consumers and those responsible for the digital innovation they rely on.

From business websites to mobile applications, CIOs are on the front line of innovation for every business in the UK and yet, they are almost completely unknown.

The ability to connect to a bank through a smartphone is part of the digital transformation that starts with the CIO. Nearly a quarter (23%) of all UK adults and more than a third (35%) of smartphone users say the banking industry has shown the most innovation compared to the retail and travel industries. Research shows 70% of 18-24 year olds are more likely to bank on their smartphone and 28% of consumers said they visit their bank in-person just once a year and prefer to do all of their banking digitally.

Consumers are demanding more and more digital innovation to win their business, and CIOs are stepping up to enable better customer experiences through technology.

The infrastructure required to keep a bank running is among the most complex of any industry in the world, and the demand for innovation adds on another burden for IT teams. CIOs at banks such as Nationwide Building Society are using tools from Apptio to unlock spend and fuel these new digital services.

With so many CIOs driving the future of consumer technology, it’s only a matter of time before “CIO” becomes part of the consumer lexicon.

Apptio CEO Sunny Gupta hits this idea home when he says, “If consumers don’t know who CIOs are yet, they will in just a few years’ time.”