The trends on cloud adoption are astounding. Virtually all organizations use it one way or another, and the pace of change isn’t slowing down—83% of enterprise workloads are predicted to be in the cloud by 2020.

Despite this “cloud-first” environment, where the prevailing wisdom is to go full bore into cloud adoption, organizations aren’t maximizing their cloud footprint. A “Field of Dreams” approach to cloud spend (“If we provision it, they will pay”) had some teeth when cloud spend was so small that no one paid much attention to it. But then, public cloud spend got big (really big).  No one optimizes cloud with an ad-hoc approach. What you need is a dedicated cloud cost management and optimization solution.

There are many arguments against investing in yet another tool. But if you care about cloud spend and value (which, if you are intent on future-proofing your career, you probably should be), meet these arguments face on.

Here are the top 6 arguments against adopting a cloud cost management and optimization solution. And why they are wrong.


1. “I don’t know how to build a business case.”

A business case needs to articulate pain and impact. If you are struggling to build a business case, your cloud adoption discomfort may not have crossed over into pain. But as your footprint gets larger, the impact becomes more pronounced. A business case must articulate the opportunity cost of delaying.

The value prop of cloud boils down to agility, but there’s a cost. And quantifying that cost is nuanced. Your cloud provider bill has plenty of operational detail and an accounts payable-orientated view of your cloud liability. However, there’s a lack of context. Who is driving this spend? What are my fully-burdened cloud costs? Does this spend support any of my initiatives? How does it support or undercut current on-premises IT solutions? 

Context can be layered onto a cloud provider’s bill with some spreadsheet-ninja skills, but that isn’t scalable. Provisioners and consumers (the yin and yang of your cloud strategy) must keep pace with a monthly cloud report card (a.k.a. bill).

»Related resource: [Webinar] Take Control of Your Cloud Spend and Usage


2. “We are ‘cloud-first.’”

Cloud adoption must acknowledge your existing infrastructure. Legacy systems may be unsuitable for the cloud or prohibitively expensive to migrate. This is a reality that can’t be overcome by simply chanting “cloud first” over and over.

Some migration decisions are easy. Financial (e.g., your environment is cheaper in the cloud) or operational (e.g., the agility and innovation of cloud serves your market needs) imperatives make it a clear-cut call (“Decision made. What’s next?”).

The challenge is when different scenarios are close enough in a cost-benefit analysis that there are no clear paths of action. A cloud cost management solution offers what-if costing scenarios to drive decisions.  


3. “I have other, higher-priority projects.”

IT leadership is being hit with infinite requests from the business. Regardless of the problem they want to solve, the cloud is the platform—your CMO wants business capabilities, not operational headaches. The business is vacuuming up cloud capabilities, and IT needs to maximize the effectiveness of that spend. Saying you have “higher priorities” than cloud puts you out of step with the business—they know the value prop of cloud and are already all-in with squeezing the maximum benefit from it. 

“Higher-priorities” may mean that - today - other initiatives take up a higher proportion of ITs budget than cloud. From a pure spend view, cloud may be a second class (cost) citizen in your IT budget. But that balance is shifting. With cloud adoption increasing YoY, small cloud spend today will mushroom in the future. All the unknowns around predicting technology trends are underpinned by knowing the delivery vehicle for it will be cloud.  Getting your cloud cost management in order now (e.g., building a tagging strategy) sets up future success.   

»Related resource: The essential guide to building your cloud tagging strategy


4. “I don’t have the people or resources.”

This may be true, but you need to address it. Organizations can’t maximize economies of scale without monitoring and optimizing cloud spend—you will overpay (and never know about it). People and software resources that will pay for themselves once the governance they oversee starts paying dividends.

Not allocating resources suggests IT isn’t taking the challenge of cloud seriously.  You are managing your cloud spend in some form or another and, with pay-as-you-go billing, there are real costs to getting it wrong. With on-premises resources, the OpEx hit is consistent over the depreciation cycle. Cloud spend is wholly dependent on provisioning and usage—you must have someone managing this spend to avoid budget surprises.


5. “My data isn’t good enough.”

Cloud bills are overwhelming. Thousands of lines of operational data do not easily translate into business value. Organizations look at this data and conclude ”Okay, we need to roll out a cloud cost management and optimization solution, but we better clean up the data first.” Big mistake.

Whatever state your cloud bill is in today, it will be in a more confusing state tomorrow. More provisioning, shadow IT, budget over-runs: the cloud landscape isn’t going to get clearer while you mull over data quality. It’s better to act now.

A data strategy informs the business case for a cloud cost management and optimization solution. Determining accountability and translating that into tagging requirements is a forcing function for data clean up. Even minimal tagging governance (e.g., aligned to a standard tagging taxonomy) has an impact. Single source linked accounts blown out into business unit consumption start accountability conversations. Any data, shown through a new lens, will have gaps and inconsistencies but at least you start a dialogue between the business and IT.


6. “I already have insight from my cloud provider.”

Your cloud provider delivers analytics on cloud spend—without a comparative view of other cloud providers or on-premises solutions. Optimizing your hybrid IT spend means not just looking at one provider who isn’t able (or willing) to show comparative costs for cloud migration.

To avoid vendor lock-in, you need to see the full range of cloud options. An apples-to-apples comparison of hybrid IT options (leveraging a standard taxonomy) gives you the data to make informed decisions between private and multi-cloud options. Fully burdened public cloud costs include cloud provider costs and your internal support costs—a cloud provider bill doesn’t tell the whole story.

Cloud is now the dominant delivery vehicle of IT solutions. Innovation and agility are so tightly tied to the value proposition of cloud that your business partners have an expectation of “cloud first”—and if they don’t today, they will tomorrow. IT must get ahead of this demand by putting the right scaffolding around cloud for transparency and optimization. That’s why you need a cloud cost management and optimization solution.


Download this Forrester Report to learn how to:

  • Improve cloud cost transparency to make better cross-functional business decisions
  • Organize your team to strengthen cloud management practices and adapt to increasingly complex cloud costs
  • Implement showback or chargeback to self-regulate usage
  • Adapt your IT governance framework for cloud


Try Apptio Cloud Business Management for Free for 14 days

Apptio® Cloud Business Management provides cost and resource optimization capabilities across all leading public cloud providers (AWS, Azure and Google Cloud) so IT leaders can increase the efficiency of public cloud spending and slash waste from over-purchase and underuse. Submit your information to request a 14-day free trial of the cloud cost optimization component of Apptio Cloud Business Management.


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