An (Informed) Outsider’s Perspective on Why Apcera is Poised to Disrupt the Industrial Internet of Things

This post was originally published on the Apcera blog

Enterprise IT leaders around the world are driving innovation, and in the process, looking for new ways to deliver better value for their organization. To realize these improvements, IT leaders are using new disciplines like Technology Business Management (TBM), to apply a set of processes, roles, and metrics to maximize the value from every dollar they invest in IT.

I serve as CMO of Apptio, where TBM is at the heart of what we do. We enable CIOs to manage the business of IT with business analytics and automated IT processes. I’m also actively involved in promoting best practices for this discipline as president of the TBM Council. Later this month, we’ll be heading to Miami for the second-annual TBM Conference to discuss strategies to address the increasingly complex nature of IT and the evolving role of the CIO.

In my role, I’ve seen enormous advancements in technology over the past decade, allowing enterprises to benefit from the introduction of new technologies like cloud computing and software-as-a-service (SaaS). Yet, I am certain that even more dramatic changes are on the horizon. The advent of software-defined networking and data centers, or the Internet of Things (IoT) hold incredible opportunities and challenges for today’s IT leader.

It’s in response to these inflection points that I see Apcera – with the launch of its next-gen Continuum platform and the investment by Ericsson – jumping in the driver’s seat to truly disrupt the status quo.

I’ve gotten a first-hand look at how the company is taking a novel approach to building a next-generation platform that enables enterprises to automate, orchestrate and schedule their IT resources from start to finish. In short, Apcera’s platform can act as an operating system that allows enterprises to seamlessly tie together their hybrid cloud environments.

Because these various resources can be managed under a single umbrella, the telemetry data and metrics that can be derived from the Continuum platform will give businesses visibility to determine where capital refreshes should be applied, or if they can leverage cloud solutions for a better return on investment.

Today’s primary cloud use-cases in the enterprise include business continuity, DevOps, QA testing, or any other activities that require greater than average performance. But we know that in the future, the cloud will be leveraged for even more strategic purposes, such as hybrid services, software-defined everything, and even IoT (as evidenced by Apcera’s relationship with Ericsson).

Apcera is driving fundamental change for developers because Continuum allows them to code in any language, and then deploy apps on top of infrastructure that others, such as Amazon Web Services (AWS), provide to the masses. Without limitations on language or infrastructure choices, enterprises are able to fully benefit from the elastic nature of the cloud, paying for only what they need, when they need it.

With its focus on policy, governance and security, Apcera also opens up a massive opportunity to foster greater reliance on the cloud by enterprises because Continuum addresses the security and policy enforcement challenges that have made some businesses hesitant to move mission critical applications off-premise.

Next week at the TBM Conference we’re going to be examining a number of these thought-provoking issues with speakers like Apcera’s own Derek Collison and Jason Williamson, global lead management consultant with Amazon Web Services (AWS). They will be speaking together on Thursday, October 30, at 12:15 PM.

Among the questions we’ll address during this discussion are:

  • How can you cost the industrial IoT; and why will Apcera’s Continuum be the ultimate enabler for doing so?
  • What kind of synergies will result as Continuum allows companies to develop and build enterprise applications on top of existing infrastructure from AWS and other providers?
  • How can Apcera’s highly differentiated platform and AWS infrastructure come together to overcome the many barriers enterprises face when considering a move to the cloud?

If you would like the answers to these questions, I invite you to join me, Derek and Jason at the TBM Conference in Miami, October 28-30. For more information about the event, or to register, visit