7 Cloud Sessions You Can’t Miss at TBM Conference 2021

Establish an understanding of cloud cost data to deliver financial accountability.

The pandemic forced companies to quickly shift to support a remote workforce and digitally engaged customers. That shift resulted in an increasingly multi-cloud world that has led organizations to establish common ways of understanding cloud cost data to bring financial accountability across clouds.

If your company is dealing with similar challenges, you won’t want to miss this year’s Technology Business Management (TBM) Conference 2021, hosted virtually October 11-13. We put together a list of cloud-specific sessions to look forward to at this year’s event.



1. How to Accelerate Cloud Migration Through Data-Driven Decision Making

Jonathan - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Jonathan Desrochers

EVP, Corp. Technology & CISO
Red Ventures

Ryan - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Ryan Broadwell

Global Director ISV Partnerships

Want to gain better cost transparency from your cloud migration? Listen to this AWS-hosted discussion with Jonathan Desrochers of Red Ventures, a global portfolio of businesses, trusted brands, proprietary technology, and strategic partnerships, including CNET, ZDNet, TV Guide, and others. While transforming their business to a cloud-first strategy, Red Ventures leveraged Apptio solutions on AWS and TBM principles to ensure a clear view of costs, giving them better visibility and metrics to pursue new opportunities in business expansion.

2. From TBM to Cloud FinOps: Powering Modern Delivery at Freddie Mac

Ravi Ohri - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Ravi Ohri

SVP – Enterprise Operations & Technology COO & CFO
Freddie Mac

With the dramatic pace at which homeownership has accelerated, Freddie Mac had to shift to what it calls Modern Delivery, which includes migrating to the cloud and modernizing many applications. In this session, Ravi Ohri will share how his TBM implementation team supports cloud decision-making across three different cloud environments. He’ll also discuss how the company has paired Cloud FinOps with TBM to make smart migration decisions and continuously improve costs, all in support of the company’s Modern Delivery transformation.

3. Accelerating Business Outcomes in the Cloud Era

Scott Chancellor Photo - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Scott Chancellor

Chief Product & Technology Officer

In this keynote, Scott Chancellor will outline the vision and strategy for the Apptio platform and how it can help your company drive organizational alignment and fast decision-making in today’s complex world. He’ll also share the latest updates for getting the most out of your cloud journey.


Breakout sessions

4. Building a FinOps Practice

Dustin - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Dustin Bowling

FinOps Principal

Mallory - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Mallory Beaudreau

Customer Portfolio Manager

If you want to establish a FinOps practice or mature your existing practice, this session is for you. Join us as we dive into cloud financial management principles and share best practices for building and maturing a FinOps team in your own organization. This session will feature real-world challenges of building out a FinOps practice and gaining alignment across your enterprise, from your cloud practitioners to your executive team.

5. Masterclass on Multicloud Management

Andrew - 7 Cloud Sessions You Can’t Miss at TBM Conference 2021 - Apptio

Andrew Midgley

Sr Technical Product Marketing Manager

In this session, Andrew Midgley will review the different billing sources and show how Cloudability (a solution that enables IT, finance, and DevOps teams to work together to optimize cloud resources for speed, cost, and quality) automatically groups cloud usage across categories such as usage family and lease type. This session will also explore your options for standardizing cost representation, such as currency and RI amortization, and considerations for achieving chargeback across clouds.

6. How Big is Your TBM Office? Answers to This and Other Questions from the State of TBM 2021 Research

Todd Tucker Headshot

Todd Tucker

GM & VP, Standards
Research and Education
TBM Council

In this session, the TBM Council’s head of research, Todd Tucker, will share key findings from the inaugural State of TBM survey, which explores TBM practices and outcomes from across the globe. Join to learn about the benefits companies have achieved with TBM maturity, including both financial and non-financial outcomes. Todd will talk about the correlation between the amount of tech spending on the size of the TBM office, how TBM is evolving, how TBM offices and FinOps programs are situated, and other observations from this important study.


Live discussion

7. TBM-for-CLOUD: Leveraging TBM to Optimize Public Cloud Consumption/Spending/Value

In this live discussion, participants in small roundtables will share how they are using TBM to optimize the cost and value of their public cloud consumption. Discussion topics could include how to aggregate and analyze consumption and spending, how to create and manage cost-effective subscription agreements (e.g., savings plans, reserved instances), how to identify and measure “shadow” spending on cloud, and how to hold consumers accountable for the costs they drive. Be sure to secure your seat for the virtual live discussion when you register for TBM Conference 2021. There will be discussions hosted on October 11 and 12.

If you want more information about why you should attend this can’t-miss event, check out my blog post sharing six reasons to attend TBMC21.

Register today and I hope to see you there (virtually)!

Register Now

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