5 Sessions Cloud Practitioners Shouldn’t Miss at TBM Conference 2022

Cloud practitioners are attending TBMC to learn how the intersection of TBM and FinOps drives cloud cost efficiency and optimization.

The 2022 Technology Business Management Conference (TBMC), hosted by Apptio in partnership with the TBM Council, will show you how technology leaders evaluate their investments and portfolio to reallocate resources and defund underperforming digital initiatives — all to win the digital race. As cloud practitioners know well, cloud spend represents a significant portion of technology spend — making effective management and optimization of costs through TBM and FinOps critical to fueling innovation and creating a competitive edge.

Our 10th annual conference will occur in Austin, Texas, November 7-10 and virtually November 15-16. Register today and prepare to join the conversation with more than 2,600 of your global peers on what it means to deliver TBM excellence.

TBMC is the event to learn from organizations who are embracing the cloud, from cloud practitioners facing the same challenges as you are now to those who’ve succeeded at cloud migration and adoption at scale. At TBMC, you will learn:

  • How your high-performing peers align cloud investments to business outcomes
  • What it means to establish and mature FinOps practices that improve alignment and collaboration between business and technology leaders
  • How defensible migration plans rightsize resources and effectively prioritize workloads
  • How IaaS accountability keeps spend under budget
  • How fully utilized SaaS licenses free spend for innovation initiatives

And much more.

Cloud strategy for VPs and C-suite execs

The 2022 Executive Strategy Forum, hosted by the TBM Council Board of Directors at TBM Conference 2022 and reserved for vice presidents and C-level executives, will discuss managing a cloud strategy with both TBM and FinOps — diving into how the practices can collaborate and strengthen the organizational value produced by each team.

Key TBMC cloud practitioner sessions

TBMC 2022 has a packed four-day schedule of keynotes, breakout sessions, and workgroups. Moreover, this year’s event marks the 10th anniversary of the TBM Council Awards, which recognizes the most significant achievements using TBM disciplines, tools, data, and processes from around the globe. This year’s 29 award finalists and eight award winners will be featured throughout the conference in keynotes, on-demand sessions, and our coveted awards ceremony.

With so much happening at TBMC, we wanted to call out the key sessions cloud practitioners like yourself do not want to miss.

1. Keynote: Beyond the Cloud Bill – Extending Cloud Financial Accountability to the Total Cost of Running Cloud (Tue, Nov. 8)

Hosting your business applications on public cloud can come with distinct financial advantages, especially infrastructure costs shifting from CapEx to OpEx. But it is important to remember that the monthly invoice you receive from each vendor represents only part of the cost story. Instead, extend FinOps to bring accountability to the total cost of running cloud.

Join Apptio’s Chief Customer Officer Toyan Espeut in conversation with Lisa Lyman, head of data, digital and technology economics at Takeda Pharmaceutical Company Limited; and Stacey Han, lead technical product manager at PayPal. Lisa and Stacey will share how they are solving problems that go well beyond traditional cloud tools.

For many businesses, allocating the infrastructure cost across cloud providers is just the beginning of their cloud cost management journey. This session will cover:

  • How Apptio solves cloud challenges with Cloudability TotalCost
  • Why flexibility is key to solving challenges around chargeback and cost savings
  • Why calculating cloud program TCO and managing total spend to plan is crucial to your FinOps and CCM practice

2. Roundtable: TBM & FinOps – How Do They Work Together? (Tue, Nov. 8)

Join Ankur Sharma, financial operations manager at Freddie Mac; Jennifer Bishop, IT finance TBM manager at UPS; and Jane Daniel, TBM finance director at Kaiser Permanente; to learn how organizations are adopting public cloud infrastructure (IaaS), platforms (PaaS), and software (SaaS) and are using or adapting TBM and related practices such as FinOps to manage and accelerate cloud adoption and outcomes. This session will focus on the finance and business process perspectives of how TBM and FinOps work together and is brought to you by the TBM-for-Cloud Strategy community.

3. Apptio Breakout: Scaling FinOps with Cloudability

Join Apptio Cloud Technical Account Manager Dan Westfahl to learn how to establish a FinOps practice or mature your existing practice. This session will cover cloud financial management principles and share best practices for building and maturing a FinOps team in your organization, featuring real-world challenges of building a FinOps practice and gaining alignment between cloud practitioners and executives.

4. Breakout: Cloud Unit Economics, Explained

As cloud adoption accelerates and spend increases, determining unit economics for your cloud program becomes increasingly important to measure your cloud strategy’s success — and value. Join Apptio Customer Portfolio Director Mallory Beaudreau to learn more about how to build unit economics into your cloud program to surface the exact cloud costs consumed per business deliverable or metric, which will lead to informed teams and actionable insights.

5. Breakout: How to Jumpstart Your FinOps Practice with the 5 Cs of FinOps

A cloud financial management or FinOps practice can maximize your value as you migrate more workloads to Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform. Join SoftwareONE’s director of cloud FinOps services, Dan Ortman, to discover why a strong FinOps practice incorporates the 5 Cs of FinOps to get the most value from your cloud investments.

With 50 global speakers and 75 sessions, TBMC is your opportunity to network with your cloud peers while still having access to TBMC virtual content for 60 days after the event. We look forward to seeing you in person and virtually at TBMC 2022.

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