Leading Provider of Technology Business Management Software Joins Elite List of Innovative Companies

Seattle, Wash. - June 29, 2010 - Apptio, the leading provider of on-demand Technology Business Management (TBM) solutions, today announced that the company has been selected as a winner of Red Herring's North America 100 award, an elite list honoring this year's most promising private technology ventures from the North American business region. The Red Herring 100 are selected based on a thorough analysis of hundreds of cutting edge companies and technologies. Apptio joins past award winners including Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay.

"Apptio joins a long line of noteworthy Red Herring 100 award winners that are leading the next wave of disruption and innovation in the technology industry," said Sunny Gupta, co-founder, president and CEO of Apptio. "The Red Herring 100 is a prestigious honor that validates our business model, deep level of innovation and explosive financial growth. Apptio will continue its charge to provide companies with Technology Business Management solutions that align IT with business priorities."

Apptio's Technology Business Management software enables the business to manage the cost, quality and value of IT. Using Apptio's software, customers can achieve a 10-15% cost savings in under 12 months, greater productivity across their IT and finance teams, and improved overall alignment of IT to business priorities. Companies such as BNP Paribas Cisco, Saint Luke's Health System, Starbucks and Volkswagen Credit have selected Apptio to help align their IT organizations with business priorities.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Apptio embodies the vision, drive and innovation that define a successful entrepreneurial venture. Apptio should be proud of its accomplishment, as the competition was very strong."

Red Herring's Top 100 North America list has become a mark of distinction for identifying promising new companies and entrepreneurs. The Red Herring 100 winners are evaluated on quantitative and qualitative criteria such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries. The Top 100 winners were announced at a special awards ceremony on June 24 at the Red Herring North America Conference in San Diego. The full list of winners is available at RedHerring.com.

About Apptio

Apptio is the leading independent provider of on-demand Technology Business Management (TBM) solutions for managing the business of IT. Apptio enables IT leaders to manage the cost, quality and value of IT Services by providing deep visibility into the total cost of IT services, communicating the value of IT to the business through an interactive Bill of IT™, and strategically aligning the planning, budgeting and forecasting processes. Apptio's TBM solutions play a critical role in helping companies understand and drive chargebackvirtualizationcloud and other key technology initiatives. Global enterprise customers such as Bank of America, Boeing, JPMorgan Chase, Microsoft, St. Luke's Health System, and Swiss Re rely on Apptio® products and services to reduce costs and align IT with business priorities. For more information, visit the Apptio website or the Apptio blog.

Contact:

Karli Overmier
Barokas PR for Apptio
apptio@barokas.com
206-264-8220